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Dec 21, 2022Liked by Craig Burgess

Fun read Craig! It's sad how people get sucked into the whole "oh shit what I have is a product, means I have an audience, means I have to market myself to death" chasm. In the past 6 months (since I started writing more online and subscribing to many blogs/newsletters) I'd see people who started off with good ideas, interesting essays, really cool stuff turn into people who would just write "oh, here's an update on my writing/editing process, here's how my schedule looks, here's my morning ritual guys" stuff over and over again. I think you and Thomas discussed this on the pod as well.

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2 doors, 1 man, fucking genius. Also, it's so funny to read this essay and then also think "man, Craig does have some killer marketing ideas for this door handle guy tho." Well done on your evolution. I have very little experience with all of this but since starting a grassroots safe streets advocacy group, I've felt the llure of the Gollden Rule of "you must do social media!" and yet, I'm pulling back from it because it does take away from the work - so thank you for the hilarious and pointed reminder.

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Did you say Tostino’s?

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