Over the last couple of weeks I’ve been saying a phrase on Twitter that has been confusing a few folk. Destroy your audience. Every time I said it nobody understood. Nobody liked it, nobody commented. I even made a video about it. Still, tumbleweed. Talking about destroying your audience on a platform where you’re surrounded by people who are obsessed with words like ‘audience-building’ and ‘audience-first’ isn’t an easy pill for them to swallow.
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