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Yes, this. Somehow I am not surprised you got tumbleweed. I think you hit too close to an uncomfortable target. People don’t want to be reminded. Most people.

If we build nuanced and complicated things, then we might end up with a well-built ship that sails solo. And sometimes, if we happen to be in the right spot, another ship comes along and we’ll exchange news before moving on. Thankfully we now have technology and can sustain connections if we so wish.

Now and then I embark on some intensive experimental projects to see if I can “connect”. I learned how to create NFTs. I tested all kinds of new apps like Clubhouse and Buy Me a Coffee. No one has ever bought me a coffee or purchased one of my NFTs. Tumbleweed. Most recently I experimented with Instagram reels and that was the tipping point for me. An un-human feeling crept up and nudged me, and it was the sign that this experiment was over. I want to remain human. I have written about these things in my Substack if anyone wants to read.

You are correct or at least onto something: any time I/we build something specifically for an audience it doesn’t feel natural. It clearly is a product instead of, as you say, communication. Good quality communication.

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"If we build nuanced and complicated things, then we might end up with a well-built ship that sails solo."

My belief—which has proved true a couple of times—is that if we build nuanced and complicated things, eventually people notice it. It just takes time. Sometimes months, sometimes years, but it takes time regardless. I found switching my perspective inwards helped me.

"I make this for me, not for you". At first it sounds selfish, but it's best thing you can do for your own sanity and for any idea of an 'audience'.

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